Cecile Corrall //Contributing Editor, Home Textiles Today//March 18, 2025
New York – As importers scramble to diversify sourcing, Caldeira is touting its global business model at New York Home Fashions Market.
The UK-based producer of decorative pillows and cushions is underscoring its agility and strategic diversification with its biggest-ever offering of new products for a wide range of shoppers.
“We expect a very busy market and already have quite a few appointments scheduled from people who critically need to diversify their supply chain in light of President Trump’s tariff threats,” explained Tony Caldeira, CEO of Caldeira. “These businesses want to ensure they have all their bases covered, and they’re looking for alternatives to traditional sources. That is what Caldeira offers.”
The company’s global business model – supported by its operations in the U.K. and China – has enabled it to remain adaptable as market conditions change, he said.
“The evolving tariff landscape is creating widespread concern, with some reports indicating that European goods, including products from the U.K., may soon be affected,” he went on. “For Caldeira, the timing couldn’t be better to offer our flexible, global solution to a growing number of retailers seeking alternatives to sourcing from China or Mexico.”
Caldeira’s headquarter facility in Liverpool gives the company an advantage in mitigating the risks of reliance on any single region. “Most of what we sell comes from the U.K.,” Caldeira said. “Our ability to ship from both the U.K. and China enables us to meet a range of customer needs, whether that’s proximity to European markets or cost-effective sourcing from Asia.”
One of the biggest challenges in the home textiles market today is rising production costs. As raw materials become more expensive, and the threat of tariffs on imported goods grows with each passing day, both manufacturers and retailers are feeling the squeeze.
“Retailers are pushing back hard on price increases, and we’re working to land somewhere in the middle,” he said. “We’re trying to find that sweet spot where we can meet our customers’ needs without sacrificing quality or competitiveness.”
The company has also been strategic in offering a range of products at different price points, ensuring they can serve both value-driven customers and those looking for premium goods.
“It’s about finding solutions that work for both us and our customers,” said Caldeira.
Caldeira’s New York City showroom is located at 230 Fifth Ave., suite 202